From ASTA Smart brief 12/20/10

Over the past two years, the number of travelers who said they would be interested in using travel agents has increased, according to Forrester Research, because of a perceived decline in travel value and an increase in complexity at travel websites. Henry H. Harteveldt, an executive at Forrester, explains that there are several reasons people are keen to use traditional travel agents, including a lack of time to do research and seek out deals. "Using a travel agent may be a type of convenience for these travelers, not unlike picking up dinner in the prepared-food section of a supermarket," Harteveldt said.